Rock ‘n’ roller. Motorcyclist. Seasoned customer acquisition / eCommerce / online marketing jack of all trades. I eat, breathe and sleep a high-octane mixture of motorbikes, music, and online business. Oh, and let’s not forget coffee.
I live in Oakland with my lovely wife Angelica, who likes to make stuff. I ride a 2011 BMW R1200R, that hasn’t been washed since I rode it out of SF BMW. I play an old G&L ASAT Leo Fender signature model through an equally old but much more beat up Mesa/Boogie Tremoverb.
I’m a true believer in the power of the web as communication medium, marketplace and brave, continually-new-every-day world. I’m Director of Marketing at Joyus, a kickass video commerce startup in San Francisco. I used to run the Online Acquisition team at ROI DNA, where I worked with brands like Norton, Malwarebytes and Ning. I’ve worked with startups like Rypple and Reputation.com as well as brands/online retailers like Go Smile and Skinstore. Check out my LinkedIn page if you want more information about my “professional” background.
This blog is a little side project for me – somewhere I can document my ideas and experiences and maybe test a few things out, and also write about miscellaneous stuff that I’m into. What that means is that while I’d like to write a detailed analysis of some cutting edge customer acquisition campaign I I don’t have much time to spend on it, so bear with me while I get the fuel mixture dialed in and the engine firing just right. Hot rod action coming soon!