Subject Line Experimentation: Special Characters – Genius or Garbage?

I subscribe to a LOT of email - I like to see what other email marketers are doing. Because of this, I get so much email that I'm in constant email overload mode (sounds familiar, I bet) and it takes something pretty spectacular - or really lame - to get my attention. Taking a peek at …

2011 BMW R1200R Classic: The Gentleman’s Hooligan Bike

My taste in motorbikes often runs towards the hooligan side of the street - such as my '07 Speed Triple SE - but I also have a long-running love affair with comparatively "sensible" Boxer-engined Beemers, ever since I rode a buddy's yellow R90S cafe racer many years ago. Lately, I've had my eye on a …