I’m a big motorcycle nut – perhaps you’ve noticed. I commute on my trusty R1200R, so I ride every day, rain or shine and  I do a lot of lane splitting in heavy traffic.

Lane splitting has always been legal in California, but recently the CHP announced their official lane splitting guidelines. Because a lot of motorists don’t know that lane splitting is legal, a lot of folks thought it’d be good to get some additional PR mojo around the guidelines. So I created LaneSplittingIsLegal.com.

The idea is that the URL is simple and thus gets the message across on its own. Its also pretty memorable so folks who want more info can easily go the site and learn more. There are really two audiences for the site – drivers and riders. I plan to refine the navigation and info architecture to lend itself to more sensible paths for these two audiences, but the first version of the site launched last Monday night. It’s already getting linked to from various motorcycle forums, and I’m going to do a run of stickers to hand out at moto events an shops.

The folks on BARF seem pretty jazzed about it – hopefully that’s a good sign that riders will be into sharing the URL. I created a Facebook page as well, for people who prefer to keep up with stuff on Facebook rather than through old school methods like websites and RSS.

Anyway, it’s a cool little project for me. If you’re a rider – or care about making California roads a happier, safer place for all – share the site. It’s LaneSplittingIsLegal.com. Thanks!

© 2013 Surj's House of Awesome

Surj's House of Awesome

Surj Gish – eCommerce & Online Marketing Expert / Gearhead / Musician