Distance to Discount Ratio? How About a Work to Incentive Ratio?

Today, TechCrunch called out some numbers from the folks over at JiWire that quantify how far people are willing to travel to get higher levels of discounts. Wait - people will travel further for bigger discounts? No way! Kidding aside... first, this overly simplified take on the data makes me think a lot of people …

Hello Lucky Halloween Cards and Awesome Customer Retention Strategy

I'm a big fan of Hello Lucky. They make awesome letterpress cards - nice heavy paper and cool designs, especially the cards with monkeys on them. I've purchased lots of cards from local shops when I'm short on time, but I mostly I order direct from HelloLucky.com. Angelica has also ordered directly from their site. …