Now THIS is Email Personalization: LinkedIn Connections Email

Screenshot of personalized email from LinkedIn.
I almost always spend at least a few seconds (practically a lifetime, in the context of email marketing!) looking at the emails LinkedIn sends my way. The "LinkedIn Network Updates" are particularly interesting. I'm curious—I like to know what folks are up to. Previously, these emails have been pretty much HTML text with links on my …

Subject Line Experimentation: Special Characters – Genius or Garbage?

I subscribe to a LOT of email - I like to see what other email marketers are doing. Because of this, I get so much email that I'm in constant email overload mode (sounds familiar, I bet) and it takes something pretty spectacular - or really lame - to get my attention. Taking a peek at …