Facebook Confirms: Real-Time Ad Targeting for 100% of Users Coming Soon

Soon, like this week - less than two weeks since AdAge revealed Facebook was testing real-time targeting for Facebook Ads. I received an email from my friendly neighborhood Facebook Ads rep today, telling me: Happy Monday, In the coming week, we will expand our Real-Time Targeting test for Facebook Ads on Marketplace to 100% of users …

Solving Customer Experience Problems with Social Commerce: Infused Facebook eCommerce

Go Smile, where I'm General Manager of eCommerce, was featured in the Jill's Steals and Deals segment of the Today Show in late 2010. Obviously, this was huge in many ways - the traffic spike was unbelievable. The website was almost instantly brought to its knees. I'd been talking to the folks at Infused Commerce about …

Now THIS is Email Personalization: LinkedIn Connections Email

Screenshot of personalized email from LinkedIn.
I almost always spend at least a few seconds (practically a lifetime, in the context of email marketing!) looking at the emails LinkedIn sends my way. The "LinkedIn Network Updates" are particularly interesting. I'm curious—I like to know what folks are up to. Previously, these emails have been pretty much HTML text with links on my …