Facebook Confirms: Real-Time Ad Targeting for 100% of Users Coming Soon

Soon, like this week - less than two weeks since AdAge revealed Facebook was testing real-time targeting for Facebook Ads. I received an email from my friendly neighborhood Facebook Ads rep today, telling me: Happy Monday, In the coming week, we will expand our Real-Time Targeting test for Facebook Ads on Marketplace to 100% of users …

Solving Customer Experience Problems with Social Commerce: Infused Facebook eCommerce

Go Smile, where I'm General Manager of eCommerce, was featured in the Jill's Steals and Deals segment of the Today Show in late 2010. Obviously, this was huge in many ways - the traffic spike was unbelievable. The website was almost instantly brought to its knees. I'd been talking to the folks at Infused Commerce about …

Distance to Discount Ratio? How About a Work to Incentive Ratio?

Today, TechCrunch called out some numbers from the folks over at JiWire that quantify how far people are willing to travel to get higher levels of discounts. Wait - people will travel further for bigger discounts? No way! Kidding aside... first, this overly simplified take on the data makes me think a lot of people …

Now THIS is Email Personalization: LinkedIn Connections Email

Screenshot of personalized email from LinkedIn.
I almost always spend at least a few seconds (practically a lifetime, in the context of email marketing!) looking at the emails LinkedIn sends my way. The "LinkedIn Network Updates" are particularly interesting. I'm curious—I like to know what folks are up to. Previously, these emails have been pretty much HTML text with links on my …

Subject Line Experimentation: Special Characters – Genius or Garbage?

I subscribe to a LOT of email - I like to see what other email marketers are doing. Because of this, I get so much email that I'm in constant email overload mode (sounds familiar, I bet) and it takes something pretty spectacular - or really lame - to get my attention. Taking a peek at …